4 Marketing Technology Projects to Consider for 2021
2021 is likely to be an eventful year, and the marketing and advertising space is no exception. If you read this in Q4 2020, you’ll
Turning Marketing Data into Value
We help you to
Turn your marketing data into valuable insights.
How we help our clients
Distill Business Objectives into Marketing KPI's and Metrics.
Success is relative. Distilling your companies business objectives into clear marketing objectives, key performance indicators and causal output metrics is the first step to take towards data-driven marketing success.
Align People and Process to Leverage Data & Technology.
Working with data ≠ staring at reports. How can you create the processes and cultivate the right culture to utilize data in the most effective way? You need to adjust your Technology & Process to your People and Objectives, not the other way around.
Build & Configure an Effective Marketing Analytics Stack.
It’s tempting to buy a tool and hope it solves your problems. Our advice is to select the tools after defining your data strategy. Technology should empower your people and processes, not dictate them how to work.
Some of the client we've worked with since 2019
What do we do exactly?
Google Analytics 4 Implementations
We help our clients get the most out of Google Analytics 4. We’ve been using it since the beta version and are fully up-to-date on all it’s new features and requirements for implementation.
(Server-Side) Google Tag Manager Implementations
Tag Management is essential to your data strategy, but often overlooked or underestimated. We work together with your development team to get the most out of these powerful tools and provide you with the highest quality data.
Data Warehouse Development on Google Cloud Platform
Google Cloud Platform is our weapon of choice for our most advanced clients. We help build and maintain marketing data warehouses for our clients so they can get the most out of their data.
Our Latest Blog Posts
Building a Marketing Data Warehouse in Google Cloud Platform
In January of 2019, I started my journey as a freelance marketing analytics consultant. The first two months I spent diving deep into the Google
I was on the CRO.CAFE Podcast to talk Data, Privacy & GDPR
In November I attended the conference formerly known as Conversion Hotel on the Dutch island of Texel. If you’re in digital marketing and have an
What can we help you with?
Data Strategy Development
If you don’t know where you’re going it’s extremely hard to get there. We help companies discover and develop their marketing data strategy that allows them to grow.
Training & Workshops
Data won’t create value by itself, you need people for that. We help companies by training both executives and operational marketeers on how to interpret and use data in their day-to-day jobs.
Technical Implementations
At the base of every data-driven company is a solid data implementation. We help companies with measurement, storage, transformation and activation of data using various tools and technologies.