
Reporting Identity in Google Analytics 4
As a marketer or website owner, it’s crucial to have a complete view of your customer journey across different devices and touchpoints.
You need data you can trust. We apply best practices to make sure you have high-quality data available to make impactful decisions to improve your business.
Your data needs to be activated in order to generate value. We'll setup your infrastructure in a way that allows you to feed everything back into your MarTech Stack.
Data Privacy is here to stay. We'll ensure that data privacy is taken into account from the moment data is collected all the way throughout your data infrastructure.
We implement your MarTech solutions and integrate them into your Marketing Stack and Data Warehouse solution.
We support your marketing organization and provide them with the right data at the right time to make their decisions.
We'll build the custom solutions you need to fully integrate and automate your marketing data infrastructure.
We help our clients get the most out of Google Analytics 4. We’ve been using it since the beta version and are fully up-to-date on all it’s new features (and bugs) and requirements for implementation.
Snowplow Analytics (hosted on GCP) is our tool of choice for organizations that outgrow the limitations of Google Analytics or prefer a First-Party Analytics tool for data privacy reasons.
(Server-Side) Tag Management is essential to your data strategy. We work together with your development team to get the most out of these powerful tools and provide you with the highest quality data.
Google Cloud Platform is our weapon of choice for our most advanced clients. We help build and maintain marketing data warehouses for our clients so they can get the most out of their data.
As a marketer or website owner, it’s crucial to have a complete view of your customer journey across different devices and touchpoints.
Finally, the wait is over! Custom Channel Groupings are available for Google Analytics 4. You will now be able to create a
Google Analytics 4 has a feature called Enhanced Measurements which helps you to “automagically” collect a bunch of interesting events that you would normally have to manually configure. It’s a very powerful feature that can add a lot of context to your digital analytics implementation to make it more than just page views. But as with all automated features, there are also some downsides to consider.
We’ve been working in digital analytics for over a decade on the agency side. Which means we’ve gotten pretty decent at figuring out edge cases and spotting problems before they surprise us.
We’re remote first. All our people are spread across the globe working for clients that are spread across the globe. We leverage technology to work asynchronously and we love it!
Although all our people have slightly different specialisms, we all share our love for marketing technology. Building data-driven marketing departments is what makes us happy.
Capturing value from data is an ongoing process, not a one-off project. Our clients understand that and work with us for a minimum of 3 months, but usually way longer as we increasingly tackle more interesting and valuable challenges together.
Because we work with these long-term partnerships, we’re also able to deliver a proactive service where we actively monitor and maintain your data infrastructure, instead of reactively wait for you to uncover any issues.
If you’re an agency or consultancy that’s interested in purchasing our highly automated Google Analytics 4 audit template, please fill out this form below. We’ll let you know if we decide to push through and make it available to other agencies to use for their clients.
Thank you for showing interest in our Google Analytics 4 audit. Once you fill out this form you will be taken to a Stripe payment page where you can enter your discount code and complete your payment.
Only after completing your payment on the next screen, Data to Value will reach out to you with an instruction email about the rest of the process, which includes signing an NDA, giving us access to Google Analytics & Google Tag Manager and providing us with an option to complete your customer journey (e.g. discount code).