Fight, Flight or Freeze: Will you (continue) to use Google Analytics 4?
The main thing I’ve been discussing with clients over the last few months is: Should we move away from Google Analytics? If yes, to what
Turning Marketing Data into Value
We help you to
Turn your marketing data into value for your business.
Our latest blog post:
How we help our clients
Data Strategy Development
We help you figure out how you can use data to reach your objectives. Together, we’ll build your Pyramid of Metrics that will align your marketing organization to optimize and experiment towards your company goals.
Marketing Technology Consulting
We help you figure out what tooling you need to achieve your Data Strategy and integrate with your current technology stack. Together we’ll create an implementation roadmap and requirements overview for your developers.
Marketing Technology Execution
We build & support your marketing technology solution for you, preferably with your team. Leverage our expertise to achieve results faster while your can stay focussed on your core mission and optimizing your marketing output.
Some of the clients we got to work with
Our Preferred Tools & Platforms
Google Analytics 4
We help our clients get the most out of Google Analytics 4. We’ve been using it since the beta version and are fully up-to-date on all it’s new features (and bugs) and requirements for implementation.
Snowplow Analytics
Snowplow Analytics (hosted on GCP) is our tool of choice for organizations that outgrow the limitations of Google Analytics or prefer a First-Party Analytics tool for data privacy reasons.
Google Tag Manager
(Server-Side) Tag Management is essential to your data strategy. We work together with your development team to get the most out of these powerful tools and provide you with the highest quality data.
Google Cloud Platform
Google Cloud Platform is our weapon of choice for our most advanced clients. We help build and maintain marketing data warehouses for our clients so they can get the most out of their data.
Our Latest Blog Posts
Fight, Flight or Freeze: Will you (continue) to use Google Analytics 4?
The main thing I’ve been discussing with clients over the last few months is: Should we move away from Google Analytics? If yes, to what
New Google Analytics 4 Privacy Features Launched
Google just launched its new Google Analytics 4 Privacy Settings (which they said they would in their recent webinar, which we wrote about previously). Here’s
Do you Actually Need Google Analytics? Probably not.
This is a question that in our opinion does not get asked enough. Do you actually need Google Analytics? (Or any marketing analytics tool, for
Who are we?
10+ Years of Experience
We’ve been working in digital analytics for over a decade on the agency side. Which means we’ve gotten pretty decent at figuring out edge cases and spotting problems before they surprise us.
Remote & Asynchronous
We’re remote first. All our people are spread across the globe working for clients that are spread across the globe. We leverage technology to work asynchronously and we love it!
We love Marketing Technology
Although all our people have slightly different specialisms, we all share our love for marketing technology. Building data-driven marketing departments is what makes us happy.
The way we work with clients
Long term partnerships
Capturing value from data is an ongoing process, not a one-off project. Our clients understand that and work with us for a minimum of 3 months, but usually way longer as we increasingly tackle more interesting and valuable challenges together.
Proactive Service & Maintenance
Because we work with these long-term partnerships, we’re also able to deliver a proactive service where we actively monitor and maintain your data infrastructure, instead of reactively wait for you to uncover any issues.