
Fight, Flight or Freeze: Will you (continue) to use Google Analytics 4?
The main thing I’ve been discussing with clients over the last few months is: Should we move away from Google Analytics? If yes, to what
Turning Marketing Data into Value
The main thing I’ve been discussing with clients over the last few months is: Should we move away from Google Analytics? If yes, to what
We know how to turn marketing data into value and have been doing this for over 10 years.
We help build data-driven marketing teams that continuously learn and improve based on data.
We know how to get the most out of your MarTech and AdTech stack and are on top of all latest changes.
We help you figure out how you can use data to reach your objectives. Together, we’ll build your Pyramid of Metrics that will align your marketing organization to optimize and experiment towards your company goals.
We help you figure out what tooling you need to achieve your Data Strategy and integrate with your current technology stack. Together we’ll create an implementation roadmap and requirements overview for your developers.
We build & support your marketing technology solution for you, preferably with your team. Leverage our expertise to achieve results faster while your can stay focussed on your core mission and optimizing your marketing output.
We help our clients get the most out of Google Analytics 4. We’ve been using it since the beta version and are fully up-to-date on all it’s new features (and bugs) and requirements for implementation.
Snowplow Analytics (hosted on GCP) is our tool of choice for organizations that outgrow the limitations of Google Analytics or prefer a First-Party Analytics tool for data privacy reasons.
(Server-Side) Tag Management is essential to your data strategy. We work together with your development team to get the most out of these powerful tools and provide you with the highest quality data.
Google Cloud Platform is our weapon of choice for our most advanced clients. We help build and maintain marketing data warehouses for our clients so they can get the most out of their data.
The main thing I’ve been discussing with clients over the last few months is: Should we move away from Google Analytics? If yes, to what
Google just launched its new Google Analytics 4 Privacy Settings (which they said they would in their recent webinar, which we wrote about previously). Here’s
This is a question that in our opinion does not get asked enough. Do you actually need Google Analytics? (Or any marketing analytics tool, for
We’ve been working in digital analytics for over a decade on the agency side. Which means we’ve gotten pretty decent at figuring out edge cases and spotting problems before they surprise us.
We’re remote first. All our people are spread across the globe working for clients that are spread across the globe. We leverage technology to work asynchronously and we love it!
Although all our people have slightly different specialisms, we all share our love for marketing technology. Building data-driven marketing departments is what makes us happy.
Capturing value from data is an ongoing process, not a one-off project. Our clients understand that and work with us for a minimum of 3 months, but usually way longer as we increasingly tackle more interesting and valuable challenges together.
Because we work with these long-term partnerships, we’re also able to deliver a proactive service where we actively monitor and maintain your data infrastructure, instead of reactively wait for you to uncover any issues.