Custom Channel Groupings Arrive to Google Analytics 4
Finally, the wait is over! Custom Channel Groupings are available for Google Analytics 4. You will now be able to create a […]
Finally, the wait is over! Custom Channel Groupings are available for Google Analytics 4. You will now be able to create a […]
Google Analytics 4 has a feature called Enhanced Measurements which helps you to “automagically” collect a bunch of interesting events that you would normally have to manually configure. It’s a very powerful feature that can add a lot of context to your digital analytics implementation to make it more than just page views. But as with all automated features, there are also some downsides to consider.
If you’ve worked with Google Analytics 4 (or even Universal Analytics) before, you might have noticed this “(other)” value in your reports. […]
The GA4 event based data model gives us great flexibility. But it also potentially gives us very inefficient and messy implementations. Event name & event parameter consolidation is essential for a high quality google analytics 4 implementation.
How to setup Server-Side Google Tag Manager with Google Cloud Platform Cloud Run & A Cloud Load Balancer instead of AppEngine
The main thing I’ve been discussing with clients over the last few months is: Should we move away from Google Analytics? If […]
If you’re an agency or consultancy that’s interested in purchasing our highly automated Google Analytics 4 audit template, please fill out this form below. We’ll let you know if we decide to push through and make it available to other agencies to use for their clients.
Thank you for showing interest in our Google Analytics 4 audit. Once you fill out this form you will be taken to a Stripe payment page where you can enter your discount code and complete your payment.
Only after completing your payment on the next screen, Data to Value will reach out to you with an instruction email about the rest of the process, which includes signing an NDA, giving us access to Google Analytics & Google Tag Manager and providing us with an option to complete your customer journey (e.g. discount code).