Google Analytics 4 has a feature called Enhanced Measurements which helps you to “automagically” collect a bunch of interesting events that you would normally have to manually configure. It’s a very powerful feature that can add a lot of context to your digital analytics implementation to make it more than just page views. But as with all automated features, there are also some downsides to consider.
If you’ve worked with Google Analytics 4 (or even Universal Analytics) before, you might have noticed this “(other)” value in your reports. […]
The GA4 event based data model gives us great flexibility. But it also potentially gives us very inefficient and messy implementations. Event name & event parameter consolidation is essential for a high quality google analytics 4 implementation.
How to setup Server-Side Google Tag Manager with Google Cloud Platform Cloud Run & A Cloud Load Balancer instead of AppEngine
The main thing I’ve been discussing with clients over the last few months is: Should we move away from Google Analytics? If […]
Google just launched its new Google Analytics 4 Privacy Settings (which they said they would in their recent webinar, which we wrote […]
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