Turning Marketing Data into Value
2021 is likely to be an eventful year, and the marketing and advertising space is no exception. If you read this in Q4 2020, you'll likely be planning out projects and budgets for next year. It's …
Continue Reading about 4 Marketing Technology Projects to Consider for 2021 →
In January of 2019, I started my journey as a freelance marketing analytics consultant. The first two months I spent diving deep into the Google Cloud Platform to try and figure out if this technology …
Continue Reading about Building a Marketing Data Warehouse in Google Cloud Platform →
In November I attended the conference formerly known as Conversion Hotel on the Dutch island of Texel. If you're in digital marketing and have an interest in conversion optimization I highly recommend …
Continue Reading about I was on the CRO.CAFE Podcast to talk Data, Privacy & GDPR →
Solutionism defined as "The providing of a solution or solutions to a customer or client (sometimes before a problem has been identified)." We're living in wonderful times if you like …
Continue Reading about Silver Bullets: Software Solutionism in Digital Marketing →
Shown above is a well-known slide from the always interesting Internet Trend Report by Mary Meekers that shows the explosion of data being collected and to illustrate we're just at the beginning. It's …
Continue Reading about Not Everything that Matters can be Measured →
We're often confronted with biased blanket statements like "Data-Driven Marketing is The Future" in the world of digital marketing (and likely in other sectors as well). Salespeople and marketers …
Continue Reading about Why (Un)certainty Should Dictate Your Data Strategy →
