Turning Marketing Data into Value
Agencies. For this post let's define them as "Companies that help other companies with their marketing related activities." Besides the original advertising agencies, the dawn of the internet also …
Continue Reading about 5 Questions to Ask Yourself Before Hiring an Agency →
Usually when I ask a client why they need me to improve and enhance the data they measure we end up with an answer like: "Because better data allows us to make better decisions." For a long time …
Continue Reading about Using data to make better decisions, faster. →
As a consultant sometimes you get this feeling of "this is another one of those". The feeling you get when Company X requests you to do something, and you've happened to have done exactly that a …
Continue Reading about Exploring the Territory & Estimating Uncertainty to Understand the Business →
If your only tool is a hammer, every problem looks like a nail.Mark Twain or Abraham Maslow or some other smart deceased person. How much of what you've done today was done without specifically …
Continue Reading about Zooming out before diving in: What are you solving? →
