About Data to Value

Data to Value is a marketing analytics consultancy helping our clients to turn their marketing data into business value. We do that by devising data strategies, technically implementing marketing analytics solutions, and by helping our clients work with data successfully. We specialize in Google Analytics, Google Tag Manager and Google Cloud Platform for Marketing Data Warehouse projects.

Data to Value was founded in 2019 under the name “Rick Dronkers Consultancy” and transformed into Data to Value B.V. in 2021.

We help all sorts of clients, both B2B and B2C, from all over the world while working ourselves from all over the world as well. We’re a remote-first & asynchronously organized company and have been doing that since our inception.

About Rick Dronkers

Rick Dronkers is the founder and principal consultant of Data to Value. He has been helping clients with Marketing and Analytics challenges since 2008. Before becoming an independent consultant he was the Director of Analytics at one of the largest independent agencies of The Netherlands; Maxlead.

In 2021 he decided to transform his independent consultancy into a small boutique consultancy focussing on advanced digital analytics implementations that leverage Google Analytics, Google Tag Manager (Server-Side) and the Google Cloud Platform.

You can email rick, follow Rick on LinkedIn or on Twitter or schedule a call with him.

About Peter Ĺ utarik

Peter is a digital native with a developer background who has been working intensively with the Google Analytics & Google Tag Manager stack for the last 6 years. He has specialized in complex tag manager configurations, cookie-consent integrations and server-side tag manager deployments.

He is based out of Bratislava, Slovakia.

You can email peter, follow him on Twitter, connect with him on LinkedIn or schedule a call with him.