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The main thing I've been discussing with clients over the last few months is: Should we move away from Google Analytics? If yes, to what and why? The reason clients ask this question is …

Continue Reading about Fight, Flight or Freeze: Will you (continue) to use Google Analytics 4? →

Google just launched its new Google Analytics 4 Privacy Settings (which they said they would in their recent webinar, which we wrote about previously). Here's an overview of what they announced, plus …

Continue Reading about New Google Analytics 4 Privacy Features Launched →