Until Google Universal Analytics will Stop Processing Data...

What will you do?

Here's what we would do: 11 Steps to migrate to Google Analytics 4

Don't underestimate this, It's a lot of work

Take into consideration that you have to take these steps together with multiple stakeholders: your developers, your digital marketers, your business stakeholders and your legal department. 

Please also take into account that in order to do a Year-on-Year comparison, you want to start collecting Google Analytics 4 data BEFORE the 1st of June 2022.

Recap: Step by Step Plan

Want to learn how to do (most of) this yourself? Take our course!

Together with Krista Seiden, we’re creating an online learning course about the technical implementation of Google Analytics 4 on her digital learning platform KS Digital Academy.

Don’t know Krista yet?

Krista Seiden is the Chief Instructor for KS Digital Academy courses and the Principal Digital Analytics Consultant with KS Digital, an analytics consultancy she founded in 2019, helping businesses make the most of their investments in digital marketing and analytics.

Previously, Krista was VP, Product Marketing & Growth at Quantcast. Prior to that, she was at Google for nearly 7 years, where she led Product Management efforts across the Google Marketing Platform and served as the external evangelist for the Google Analytics suite of products. You can follow her blog at and on twitter @kristaseiden.

Topics covered in the course:

Learn how to configure your browser for technical implementation and debugging to make sure your data quality is what you expect it to be.

Learn how to configure the Google Analytics 4 Configuration Tag with Event Parameters, User Properties and Fields to Set.

Learn how to configure Google Analytics 4 events to include custom parameters, custom dimensions and custom metrics to improve data granularity.

Learn how to implement Ecommerce data throughout the funnel, from Product Impressions all the way to Transactions.

Learn how to make Google Analytics 4 Privacy-Friendly and work well together with your Consent Management Platform, including Google’s Consent Mode.

Want to get this done right by the experts?

We totally get that this migration feels overwhelming to most, which is why we’re planning on expanding and continuously updating this web page with as many resources as possible to help everybody out. On top of that, we’re creating our online course to learn how to do most of it yourself in a guided step-by-step way. If you don’t want to do this yourself and rather have our professional guidance to help your company migrate to Google Analytics 4 in these 11 steps, feel free to reach out and plan a call with us to discuss the options. We know everything there is to know about the Google Marketing Stack and we have over 10 years of experience with implementing digital analytics and tag manager solutions for our clients. You can read more about us on our homepage or our about page

Google Analytics 4 Migration

Have us handle the entire migration for you together with your web developers and business stakeholders.
15000 Starting price
  • Plan a call with us to discuss details