Turning Marketing Data into Value
Solutionism defined as "The providing of a solution or solutions to a customer or client (sometimes before a problem has been identified)." We're living in wonderful times if you like …
Continue Reading about Silver Bullets: Software Solutionism in Digital Marketing →
Shown above is a well-known slide from the always interesting Internet Trend Report by Mary Meekers that shows the explosion of data being collected and to illustrate we're just at the beginning. It's …
Continue Reading about Not Everything that Matters can be Measured →
We're often confronted with biased blanket statements like "Data-Driven Marketing is The Future" in the world of digital marketing (and likely in other sectors as well). Salespeople and marketers …
Continue Reading about Why (Un)certainty Should Dictate Your Data Strategy →
Agencies. For this post let's define them as "Companies that help other companies with their marketing related activities." Besides the original advertising agencies, the dawn of the internet also …
Continue Reading about 5 Questions to Ask Yourself Before Hiring an Agency →
Usually when I ask a client why they need me to improve and enhance the data they measure we end up with an answer like: "Because better data allows us to make better decisions." For a long time …
Continue Reading about Using data to make better decisions, faster. →
As a consultant sometimes you get this feeling of "this is another one of those". The feeling you get when Company X requests you to do something, and you've happened to have done exactly that a …
Continue Reading about Exploring the Territory & Estimating Uncertainty to Understand the Business →
