Turning Marketing Data into Value
This is a question that in our opinion does not get asked enough. Do you actually need Google Analytics? (Or any marketing analytics tool, for that matter.) In a lot of cases, the answer should …
Continue Reading about Do you Actually Need Google Analytics? Probably not. →
We've been working with companies to get their digital marketing setup and measure their efforts for over 10 years. After a while, certain patterns start to emerge. In this post, we would like to walk …
Continue Reading about 5 Phases towards Marketing Data Maturity →
Solutionism defined as "The providing of a solution or solutions to a customer or client (sometimes before a problem has been identified)." We're living in wonderful times if you like …
Continue Reading about Silver Bullets: Software Solutionism in Digital Marketing →
Shown above is a well-known slide from the always interesting Internet Trend Report by Mary Meekers that shows the explosion of data being collected and to illustrate we're just at the beginning. It's …
Continue Reading about Not Everything that Matters can be Measured →
We're often confronted with biased blanket statements like "Data-Driven Marketing is The Future" in the world of digital marketing (and likely in other sectors as well). Salespeople and marketers …
Continue Reading about Why (Un)certainty Should Dictate Your Data Strategy →
Agencies. For this post let's define them as "Companies that help other companies with their marketing related activities." Besides the original advertising agencies, the dawn of the internet also …
Continue Reading about 5 Questions to Ask Yourself Before Hiring an Agency →
